Should you invest in a CRM Platform for your company?

HomeShould you invest in a CRM Platform for your company?
30 Jun 2020

Juggling between emailing your customers, business development, keeping up your social media persona and tracking all your business activities is a struggle for most managers. A way to avoid that is to invest in a Customer Relationship Management system or platform (CRM) for your company. Here at Third Pillar, we know the value of the ability to streamline all your activities and automate your processes. We outline some of the reasons why a CRM Platform is a good investment.

1. Human Memory is finite and limited

In business development, it is quite a difficult task to remember every single interaction you have with each customer. As your business grows, scaling the bandwidth of your employees becomes an even more difficult task. By having a CRM platform, you will be able to record every interaction that your employees have with every customer, without having to rely solely on human memory.

2. Insighting is made easier

Having a record of every interaction makes looking at things from the macro perspective simpler. You will be able to see the bigger picture and gain valuable insights from your customers when you have access to these interactions. You will be able to iterate your activities based on real-time data and make improvements to your processes that are justifiable and timely.

3. Security and protection for your data

Access to your historical data is not the only advantage of having a CRM Platform. You will also be able to protect and encrypt your data and your customers’ data when you have a CRM Platform implemented. You will no longer have to rely on spreadsheets floating around or missing information from disgruntled employees. Because CRM solutions often include cloud storage, your data will be kept safe and secure.

4. Organize, manage and nurture leads

With the ability to track all your leads, you will be able to see which ones you should be paying attention to and which ones can bring you more business. Prospecting becomes less of a challenge when you have access to your database and all customer activities. Identifying your most valued customers can also help you plan out your next business or marketing moves.

5. Track your employees’ performance

Your customers are not the only ones you can track. Because all employees have access to the CRM platform, you will be able to reward employees who are excelling and bringing in more revenue to your company’s bottom line. You will also be able to see which employees need more attention when it comes to mentoring, upskilling and training.

These are just some of the reasons why a CRM platform is a good investment. If you want to learn more about Third Pillar’s CRM Solutions and Gold Status Salesforce partnership, you may find out more here: